For private communities
Selling a place, not just a house.
Location, architecture, amenities, lifestyle and a long-term vision are different layers of one story. RAST structures them so people can understand the whole without flattening any part of it.
Get a Website ConceptThe communities challenge
Complex offerings fail online in one of two ways.
Either everything gets reduced to abstract lifestyle language that sounds aspirational and says nothing, or the site tries to say everything at once and nobody gets through it. Discerning buyers see through both.
The alternative is structure: a clear hierarchy of hubs and supporting pages where each idea gets its own room, and the whole stays coherent through how the pages relate to each other.
That's how Grand Teton Club's site was built — residences, homesites, golf, wellness, sustainability and regional life as distinct layers of one place.
Golf · Grand Teton Club
Amenities & lifestyle
Give each layer its own page, and one thread through all of them.
Golf, wellness, the land, the seasons, the culture of the region: each becomes a considered destination with its own imagery and copy, designed to be read rather than skimmed. The structure keeps the visitor oriented inside the larger story.
Nothing is buried in a brochure PDF, and nothing competes for attention with the thing the buyer came to understand.
Residences & homesites
The real estate, integrated.
Custom residences and homesites sit inside the community story with their own pages, status and inquiry path — so a buyer who has just read about the place can move directly to what is available in it.
Discreet by default: availability and pricing can be public, by inquiry, or behind a gate for pre-qualified buyers, depending on how your sales process works.
Custom residence · Grand Teton Club
Featured work
Grand Teton Club
Private residential community · Teton Valley, Idaho
Grand Teton Club brings together custom residences, homesites, golf, wellness, sustainability and the lifestyle of the American West.
The challenge wasn't simply to make it look good. It was to take a complex offering with multiple audiences, ideas and buying paths and turn it into something that feels clear, considered and easy to explore.
RAST created the digital experience around that story — giving the homes, community and broader vision room to stand on their own while still feeling like part of one place.
Already have a website?
Let us show you what we'd do differently.
Send us your current website. If we see a clear opportunity to improve the way your company, projects or properties are presented, we'll put together a concept showing how RAST would approach it.
You don't need another document explaining that your hero section could be better.
No generic PDF audit. We'd rather show you.